Sony Acquires Cola Wars Movie

Starting around 1975, the Cola Wars saw Pepsi and Coke fighting for dominance in popular culture. Pepsi Cola implemented the “Pepsi challenge,” focused on fans drinking both sodas in a blind taste test and finding Pepsi the victor, while Coca-Cola would bring in “New Coke” in 1985.

Now, Sony has purchased the film “Cola Wars,” which focuses on the intense rivalry between the competing soda companies. The exact amount of the deal was not disclosed, but sources say it was for close to $1 million.

The nostalgia boom continues to roll, particularly looking back at popular marketing gimmicks. Amazon had a hit with the Ben Affleck/Matt Damon feature “Air,” focused on the making of the Air Jordan sneakers. Apple put out the Beanie Baby-centric story “The Beanie Bubble” last year and Netflix will be telling audiences about the origin of Pop-Tarts in May.

Jerry Seinfeld stars in, directs, and co-produces Unfrosted, a comedy film about the invention of the Pop-Tart. The script is based on a riff from a stand-up routine that isn’t exactly a joke, per se, but is more of a short ramble about how Pop-Tarts made him happy as a child.

In 2011, Seinfeld told Deadline: “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness.”

The all-star cast includes Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, Christian Slater, Bill Burr and 100 other funny people. Netflix will release the film on May 3.

It’s not known when we’ll see the cola wars.

The Wrap: Sony Acquires Script

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